How well are food products with protected quality labels recognised in Croatian tourism and hospitality? Do guests recognise their value, and to what extent are these products represented in the hospitality sector?
As part of the scientific research project “Increasing the Recognition of Agricultural and Food Products with PDO/PGI/TSG Labels – PREPOZNAJ”, conducted by the Faculty of Tourism and Rural Development in Požega, a constituent of Josip Juraj Strossmayer University of Osijek, a national survey is being carried out to investigate the recognition, understanding, and use of products with protected quality labels in Croatia’s tourism and hospitality sector.
This is the first national study focusing on this topic within the Croatian tourism and hospitality sector. The research aims to provide comprehensive insights into the attitudes, knowledge, and experiences of key stakeholders, including guests, hospitality management, and operational staff.
Particular attention is given to products registered under the European Union’s quality schemes: Protected Designation of Origin (PDO), Protected Geographical Indication (PGI), and Traditional Speciality Guaranteed (TSG). These labels play an important role in preserving the identity of traditional products, promoting their distinctive characteristics, and strengthening the recognition of Croatian gastronomy.
Why Is Your Participation Important?
The research findings will contribute to a better understanding of the presence and perception of products with protected quality labels in the hospitality sector and support the development of recommendations aimed at:
- Increasing the recognition and market visibility of Croatian products with protected quality labels.
- Improving the quality and diversity of gastronomic and tourism offerings.
- Strengthening cooperation between hospitality businesses and local food producers.
- Promoting sustainable gastronomy and preserving local culinary heritage.
- Improving consumer awareness and professional education among hospitality employees.
We invite guests, hospitality managers, chefs, and waitstaff to participate in this research and contribute their valuable perspectives.
Take Part in the Survey
Separate questionnaires have been developed for different groups of participants.
Survey for Hospitality Management
This questionnaire is intended for individuals in management positions at hotels, restaurants, and other hospitality establishments.
Participate in the Management Survey
Survey for Operational Staff – Chefs and Waitstaff
This questionnaire is intended for employees directly involved in food preparation, presentation, and service.
Participate in the Operational Staff Survey
Guest Survey – Croatian Version
This questionnaire is intended for guests and consumers using hospitality services.
Take the Guest Survey (Croatian)
Guest Survey – English Version
This questionnaire is intended for international guests and consumers using hospitality services in Croatia.
Take the Guest Survey (English)
Participation is voluntary and anonymous, and completing the questionnaire takes only a few minutes. All collected data will be used exclusively for research purposes, and the aggregated findings will be made available upon completion of the study.
We also encourage representatives of the tourism and hospitality sector to support the research by sharing the survey links with their employees and guests.
Your experience and opinions are valuable contributions to improving our understanding of and strengthening the recognition of Croatian products with protected quality labels.
We sincerely thank everyone who participates in and supports the PREPOZNAJ research project!
The PREPOZNAJ project is implemented by the Faculty of Tourism and Rural Development in Požega from 1 October 2025 to 30 September 2029. The project leader is Assistant Professor Valentina Obradović, PhD.
The project is funded by the European Union – NextGenerationEU. The views and opinions expressed are solely those of the author(s) and do not necessarily reflect those of the European Union or the European Commission. Neither the European Union nor the European Commission can be held responsible for them.